Market research is a tool used by companies and organizations to understand the needs, desires, and behaviors of consumers of products and services. Through research, valuable data is collected that guides strategic decisions such as the development of new products that meet their needs, pricing, and the creation of effective marketing campaigns.
Types of market research:
- Quantitative Research: Collects numerical data through surveys, online research, or structured interviews. It allows for the analysis of general trends and patterns in consumer behavior.
- Qualitative Research: Explores the motivations, perceptions, and experiences of consumers in a deeper way. It uses techniques such as in-depth interviews, focus groups, online interviews, communities, etc.
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